
Helena Sandberg
Professor

Publications
Displaying of publications. Sorted by year, then title.
The platformisation of modern family life : young children’s television practices
Ulrika Sjöberg, Ebba Sundin, Helena Sandberg
(2025) Critical Studies in Television
Journal articleDigital literacies among infants and toddlers : Everyday engagement of digital media in the home environment
Ebba Sundin, Helena Sandberg, Ulrika Sjöberg
(2025) Journal of Early Childhood Literacy, 25 p.587-606
Journal articleRethinking Digital Safety: Inclusion, Rights And A Child's Best Interests
Helena Sandberg, Olu Jenzen
(2025) The Chidren's Media Yearbook, 2025 p.108-112
Book chapterStyle is an art form : The Role of Instagram Affordances in Promoting Sustainable Fashion as a Service
Adyasha Mishra, Helena Sandberg
(2025) Mediekultur. Journal of Media and Communication Research
Journal articleChildren and YouTubers : Navigating the maze of sponsored content and advertising for merch
Fredrika Thelandersson, Carolina Martinez, Helena Sandberg
(2025) Children & Society , p.1-11
Journal articleDigital gaming as a proactive choice and a passive resource among older adults in China
Wenqian Xu, Weijia Li, Helena Sandberg
(2025) Chinese Journal of Communication
Journal articleParental Voices on Screen Time Guidelines in Early Childhood : Time to Rethink and Revise Recommendations and Policy?
Helena Sandberg, Ulrika Sjöberg, Ebba Sundin
(2024) Barn: forskning om barn og barndom i Norden, 42 p.1-16
Journal articleNeglected Narratives : A Critical Examination of Ageing, Digitalization, and Health in Nordic Media Coverage
Anette Grønning, Elisa Tiilikainen, Helena Sandberg
(2024) , p.396-397
Conference paper: abstractKids, YouTubers and com(merch)ial confusion : Children's perspectives on sponsored content and merch
Fredrika Thelandersson, Carolina Martinez, Helena Sandberg
(2024) , p.22-23
Conference paper: abstractSmå barns digitala vardagsliv : Barndom, föräldraskap och modernt familjeliv
Helena Sandberg, Ulrika Sjöberg, Ebba Sundin
(2024)
ReportSeniors’ creative ways of navigating the technological take over
Fredrika Thelandersson, Helena Sandberg
(2023)
Conference paper: abstractHealthy ageing and digital technologies: promises and pitfalls : Panel for the NordMedia Conference 2023
Helena Sandberg, Fredrika Thelandersson, Anette Grønning, Amalie Søgaard Nielsen, Hanna Varjakoski, et al.
(2023)
Conference paper: abstract"I am there for the video, not the advertising" : Children's voices on Youtuber sponsoring and merch
Fredrika Thelandersson, Carolina Martinez, Helena Sandberg
(2023)
Conference paper: abstractThe entanglements of media and health in everyday life
Anette Grønning, Helena Sandberg
(2023) Mediekultur. Journal of Media and Communication Research, 39 p.1-9
Journal article (comment)The Bug Show : Co-production of knowledge on health and medicine for yung audiences in Sweden
Helena Sandberg
(2022) , p.1-2
Conference paper: abstractNurses’ use of social media during the COVID-19 pandemic—A scoping review
Stinne Glasdam, Helena Sandberg, Sigrid Stjernswärd, Frode F. Jacobsen, Anette Hauervig Grønning, et al.
(2022) PLoS ONE, 17
Journal articleWhen ethnographic work turns into distant screen visits : A note on flexible inflexibility during the COVID-19 pandemic
Helena Sandberg, Ebba Sundin, Ulrika Sjöberg
(2022) Contemporary Issues in Early Childhood, 23 p.361-365
Journal articleSpecial issue: Media and health in every day life
(2022) Mediekultur. Journal of Media and Communication Research
Editor for a journalToddlers' digital media practices and everyday parental struggles : Interactions and meaning-making as digital media are domesticated
Helena Sandberg, Ulrika Sjöberg, Ebba Sundin
(2021) Nordicom Review, 42 p.59-78
Journal articleImbalanced Agendas: Search engines still in the shadows in Sweden : Is digital literacy on the agenda in Sweden?
Ov Cristian Norocel, Helena Sandberg, Annika Wallin
(2021)
Web publicationAlgorithmic Recommendation System and Memetic Cultural production
Helena Sandberg
(2021) In Search of Search (& its Engines)
Web publicationInvestigating the digital media engagements of very young children in the homes : Reflecting on methodology and ethics
Helena Sandberg, Julia Gillen
(2021) Communications: the European Journal of Communication Research, 46 p.332-351
Journal articleSpecial issue Children under three at home : The place of digital media in their literacy practices
Julia Gillen, Rosie Flewitt, Helena Sandberg
(2020) Journal of Early Childhood Literacy, 20 p.441-446
Journal article (comment)Space and practices : Engagement of children under 3 with tablets and televisions in homes in Spain, Sweden and England
David Poveda, Mitsuko Matsumoto, Ebba Sundin, Helena Sandberg, Cristina Aliagas, et al.
(2020) Journal of Early Childhood Literacy, 20 p.500-523
Journal articleHealth promotion and health practices in the digital media landscape
Helena Sandberg, Yukun You
(2020)
Conference paper: abstractMedier och hälsobudskap
Helena Sandberg, Veselinka Möllerström
(2020) Health literacy : Teori och praktik i hälsofrämjande arbete , p.103-128
Book chapterGerillastickning : garn som politiskt vapen
Helena Sandberg
(2020) En ämneslång karriär : Vänbok till Gunilla Jarlbro , p.93-111
Book chapterEveryday struggles and tensions in toddlers’ digital media practices
Helena Sandberg, Ulrika Sjöberg, Ebba Sundin
(2020) Nordicom Review
Journal articleEthical issues and ethnographic work involving very young children
Helena Sandberg
(2020)
Conference paper: abstractNegotiating and Resisting Digital Media in Young Children’s Everyday Life : An ethnographic study
Helena Sandberg, Ulrika Sjöberg, Ebba Sundin
(2019) JMG:s bokserie, 79 p.119-127
Book chapterMoral struggles and family negotiations in 0-3-year olds’ digital media uses : Extended abstract
Helena Sandberg, Ulrika Sjöberg, Ebba Sundin
(2019)
Conference paper: abstractWhy do health communication not use media and communication theory? A review of health communication research 2010-2016
Helena Sandberg, Susanne Karregård
(2019)
Conference paper: abstractPå tal om e-hälsa
(2019)
BookE-hälsa - inte bara teknik
Gudbjörg Erlingsdottir, Helena Sandberg
(2019) På tal om e-hälsa , p.15-25
Book chapterSymposium - A day in the digital lives of children aged 0-3 : The tablet and tv
Helena Sandberg
(2019) , p.6-8
Conference paper: abstractA Day in the Digital Lives of 0-3 Year Olds – a Swedish report of two families and everyday life with digital media technology
Helena Sandberg, Ulrika Sjöberg, Ebba Sundin
(2018)
Conference paperA Day in the Digital Lives of Children aged 0-3 : Summary report by DigiLitEY ISCH COST Action IS1410 Working Group 1 “Digital literacy in homes and communities"
Helena Sandberg, Julia Gillen, Christina Aliagas, Yehuda Bar-lev, Ana Jorge, et al.
(2018)
ReportA Day in the Digital Lives of Children Aged 0-3 : Full report
Julia Gillen, Mitsuko Matsumoto, Christina Aliagas, Yehuda Bar-lev, A Clark, et al.
(2018)
ReportWaking up and going to bed with the digital media: The role of mobile media in structuring space and time
Helena Sandberg, Ana Jorge
(2018) , p.27-27
Conference paper: abstractStudying portable media in young children's lives: methodological and ethical challenges
Julia Gillen, Ulrika Sjöberg, Helena Sandberg
(2018) , p.26-26
Conference paper: abstractA Day in the Digital Lives of 0-3 Year Olds : the Swedish Study
Helena Sandberg, Ulrika Sjöberg, Ebba Sundin
(2018)
Conference paperDe minsta medborgarnas digitala vardag
Helena Sandberg
(2018) Medie- och informationskunnighet (MIK) i den digitala tidsåldern. En demokratifråga : Kartläggning, analys, reflektioner , p.73-76
Report chapterUnga konsumenter och reklam i det nya medielandskapet
Helena Sandberg
(2018) Rapport , p.34-55
Report chapterHealth Communication : An in-depth analysis of research literature in Health communication, 2010-2016
Helena Sandberg, Rebecca Asmundsson Fristedt, Johansson Ann-Louise, Susanne Karregård
(2017)
PosterFrån långa vita handskar till advergames : Forskningen om dold reklam från 1900-talet till idag
Helena Sandberg, Carolina Martinez
(2017) Marknadsmässig kurragömmalek? : Barn, unga och dold reklam , p.21-29
Book chapterTvå perspektiv på den kommersiella delningskulturen : Barns och reklamproducenters tankar om dold reklam
Carolina Martinez, Helena Sandberg
(2017) Marknadsmässig kurragömmalek? : Barn, unga och dold reklam , p.45-52
Book chapterSociala medier som affärsmodeller : kritiska perspektiv
Carolina Martinez, Helena Sandberg
(2017) Sociala medier : vetenskapliga perspektiv , p.67-82
Book chapterAtt kommunicera mat och levnadsvanor i dagens medielandskap. Myndighetskommunikation i det offentliga
Helena Sandberg, Rebecca Asmundsson Fristedt
(2017) Livsmedelsverkets rapportserie
ReportA joint Nordic monitoring protocol for marketing of foods and beverages high in fat, salt and sugar (HFSS) towards children and young people
Steingerður Ólafsdóttir, Annikka Marniemi, Morten C Andersen, Christina Berg, Hillevi Prell, et al.
(2017)
ReportHälsokommunikation i det nya medielandskapet : Kartläggning av internationell och svensk forskning 2010-2016
Helena Sandberg
(2017)
ReporteHealth for better for worse, in sickness and in health
Gudbjörg Erlingsdottir, Helena Sandberg
(2016) eHealth Opportunities and Challenges : a White Paper , p.4-8
Book chaptereHealth from the perspective of media and Communication studies
Helena Sandberg, Katherine Clegg Smith
(2016) eHealth Opportunities and Challenges : a White paper , p.31-36
Book chapterPatients’ access to digital medical records and the struggle for professional power in the media
Helena Sandberg, Gudbjörg Erlingsdottir, Cecilia Lindholm
(2016)
Conference paper: abstractPatient access to digital medical records and the struggle for professional power in the media
Gudbjörg Erlingsdottir, Cecilia Lindholm, Helena Sandberg
(2015)
Conference paper: abstractAnimated adverts impair children’s online reading and text comprehension
Nils Holmberg, Kenneth Holmqvist, Helena Sandberg
(2015) Journal of Eye Movement Research, 8 p.98-98
Conference paper: abstractDigiKids - Digital practices and skills of young children and their families: a longitudinal study
Helena Sandberg, Ulrika Sjöberg
(2015)
Conference paper: abstractSumming up five years of research on children’s experience of and exposure to online advertising
Helena Sandberg
(2015)
Conference paper: abstractMatmakt och matval : Vem bestämmer vad vi äter?
Helena Sandberg
(2015) Årsbok , p.83-93
Book chapterChildren's attention to online adverts is related to low-level saliency factors and individual level of gaze control
Nils Holmberg, Kenneth Holmqvist, Helena Sandberg
(2015) Journal of Eye Movement Research, 8
Journal articleThe Fall of Communism in Romania – as heard on Radio Free Europe
Anamaria Neag, Helena Sandberg
(2015) Voices of Freedom – Western Interference? 60 Years of radio Free Europe , p.177-194
Book chapterHälsomedvetenhet och medier
Helena Sandberg, Veselinka Möllerström
(2014) Health literacy : teori och praktik i hälsofrämjande arbete , p.99-120
Book chapterAtt delta i akademins utveckling
Helena Sandberg
(2014) Efter festen : om konsten att utvecklas från doktor till docent, eller en överlevnadsguide för den postdoktorala tillvaron , p.175-196
Book chapterAdvert saliency distracts children's visual attention during goal-directed internet use
Nils Holmberg, Helena Sandberg, Kenneth Holmqvist
(2014) Frontiers in Psychology, 5
Journal articleRörlig måltavla - internetreklam riktad till barn
Helena Sandberg
(2014) Media and Communication Studoes Research R1404-2649eports
ReportAtt delta i det internationella samtalet
Jens Rennstam, Helena Sandberg
(2014) Efter festen: Om konsten att utvecklas från doktor till docent , p.127-148
Book chapterUtvärdering av Riksbankens Jubileumsfonds områdesgrupper
Krister Ståhlberg, Helena Sandberg, Gunnar Öquist, Jonas Harvard
(2013)
ReportChildren’s visual attention to Internet adverts depends on individual level of oculomotor control
Nils Holmberg, Kenneth Holmqvist, Helena Sandberg
(2013) Media Psychology
Journal articleChildren’s visual attention to Internet adverts depends on individual level of oculomotor control
Nils Holmberg, Kenneth Holmqvist, Helena Sandberg
(2013) Book of Abstracts of the 17thEuropean Conference on Eye Movements, 11-16 August 2013, in Lund, Sweden, 6 p.60-60
Conference paperMedier och hälsa, tema III
Helena Sandberg
(2013) Nordiska Livstilsverkstan. En modell för intersektoriell samverkan mellan föräldrar, förskola, hälsoväsende och forskare. Handledarguide, TemaNord 2013:504 p.78-104
Book chapterHow image content correlates with image perception
Jana Holsanova, Helena Sandberg, Nils Holmberg, Nelly Theobald
(2013) Book of Abstracts of the 17th European Conference on Eye Movements, 11-16 August 2013, in Lund, Sweden, 6 p.316-316
Conference paperUnderstanding newsworthiness of an emerging pandemic: International newspaper coverage of the H1N1 outbreak
Katherine C Smith, Rajiv N Rimal, Helena Sandberg, John D Storey, Lisa Lagasse, et al.
(2013) Influenza and other Respiratory Viruses, 7 p.847-853
Journal articleChildren's Views and Practices regarding Online Advertising. An Interview Study with Swedish Nine-Year-Olds
Carolina Martinez, Gunilla Jarlbro, Helena Sandberg
(2013) Nordicom Review , p.107-121
Journal articleNormative, authententic and altruistic fruit and vegetable consumption as weblog discourses
Simunaniemi Anna-Mari, Helena Sandberg, Andersson Agneta, Nydahl Margareta
(2013) International Journal of Consumer Studies, 37 p.66-72
Journal articleMedier och barns hälsa. Från peppning och glamour till trygg vägledning. En diskursanalys av två föräldramagasin
Veselinka Möllerström, Helena Sandberg, Karin Ringsberg
(2013) Tema Nord
ReportThe use and value of eye-tracking in consumer studies
Kerstin Gidlöf, Helena Sandberg, Nils Holmberg
(2012) Journal of Consumer Behaviour
Journal articleThe use of eye-tracking and retrospective interviews to study teenagers' exposure to online advertising
Kerstin Gidlöf, Nils Holmberg, Helena Sandberg
(2012) Visual Communication, 11 p.329-345
Journal articleAtt forma och leda excellenta forskningsmiljöer: The Middle East in the Contemporary World (MECW). En rapport inom ramen för kompetensutvecklingsprogrammet Morgondagens forskningsledare, 2011–2012, vid Lunds Universitet
Nicklas Guldåker, Jutta Haider, Helena Sandberg, Johannes Stripple, Johan Östling
(2012)
ReportTiger talk and candy king: marketing of unhealthy food and beverages to Swedish children
Helena Sandberg
(2011) Communications: the European Journal of Communication Research, 36 p.217-244
Journal articleLaypeople blog about fruit and vegetables for self-expression and dietary influence
Anna-Mari Simunaniemi, Helena Sandberg, Agneta Andersson, Margareta Nydahl
(2011) Health Communication, 26 p.621-630
Journal articleChildren’s Exposure to and Perceptions of Online Advertising
Helena Sandberg, Kerstin Gidlöf, Nils Holmberg
(2011) International Journal of Communication, 5 p.21-50
Journal articleFörpackningsdesign för närproducerade livsmedel: en förstudie
Annika Olsson, Helena Sandberg, Per-Stefan Gersbro, Christina Skjöldebrand
(2011)
ReportAttending to different types of visuals in massmedia: Eye tracking studies on newspaper reading, netpaper reading and online advertising
Jana Holsanova, Helena Sandberg, Kerstin Gidlöf, Nils Holmberg
(2011) Panel on Reception and Understanding of Visuals. Empirical and Theoretical Approaches’ (Organisers: Hans-Juergen Bucher & Jana Holsanova)
Conference paperMedier och godis: en söt sur eller besk upplevelse
Helena Sandberg
(2011) Unga konsumenter - utsatta och kapabla , p.78-89
Book chapterPotential, Actual and Perceived Exposure of Internet Advertisement among Swedish 14–16 Years Old Children
Helena Sandberg, Kerstin Gidlöf, Nils Holmberg
(2010)
Conference paperExperiences with measuring marketing of unhealthy food to children on the Internet and TV.
Helena Sandberg
(2010)
Conference paperMarketing On-line: An Eye-tracking Study of Swedish Nine-graders Exposure to Internet Advertising.
Helena Sandberg, Kerstin Gidlöf, Nils Holmberg
(2010)
Conference paper: abstractSkåne, mat och medier
(2010)
BookMedierade matlandskap : en introduktion
Håkan Jönsson, Helena Sandberg
(2010) Skåne, mat och medier , p.7-20
Book chapterMedia consumers, media consumption and the Nordic Mediascapes
Helena Sandberg
(2010) Consumer behavior : A Nordic perspective
Book chapterDen missnöjda kvinnokroppen
Helena Sandberg
(2009) Kvinnors hälsa - fakta och myter , p.55-65
Book chapterTempo. Om fart och det föränderliga
(2008)
BookUniversitetets frihet
Helena Sandberg
(2008) Universitetets Frihet. Tio tankar och en dikt. , p.59-65
Book chapterNyhetens förgänglighet
Helena Sandberg
(2008) Tempo - om fart och det föränderliga , p.93-105
Book chapterPrinsessmuffins och chokladägg - en analys av livsmedelsreklam till barn
Helena Sandberg
(2008) Nord
ReportA Matter of Looks: The Framing of Obesity in Four Swedish Daily Newspapers
Helena Sandberg
(2007) Communications: the European Journal of Communication Research, 32 p.447-472
Journal articleLa construction de l'obesité dans léspace public Suédois
Peter Dahlgren, Helena Sandberg
(2007) Questions de Communication, 11 p.33-50
Journal articleVälkommen till professor Godis. En studie om reklam, ohälsosam mat och barn
Helena Sandberg
(2006) Research Report
ReportInformation and communication in society
Helena Sandberg
(2005) Acta Pædiatrica, 94 p.38-39
Journal articleMedier som arena för hälsokommunikation
Helena Sandberg
(2005) Nordicom Information, 27 p.27-36
Journal articleStrategier för hälsokommunikation och deras användbarhet : En genomgång av forskningsläget
Lars Palm, Helena Sandberg
(2004)
ReportMedier & fetma : En analys av vikt
Helena Sandberg
(2004) Lund Studies in Media and Communcation
DissertationPubliken- formbar målgrupp eller kritisk dialogpartner?
Helena Sandberg
(2002) PR på svenska. Teori, strategi och kritisk analys , p.107-130
Book chapterHur nära kan man tillåta sig att komma? Att pendla mellan närhet och distans i forskningsprocessen
Helena Sandberg, Åsa Thelander
(2000) Vilken metod är bäst - ingen eller alla? Metodtillämpning i medie- och kommunikationsvetenskap , p.198-221
Book chapterHur nära kan man tillåta sig att komma? Att pendla mellan närhet och distans i forskninhgsprocessen
Helena Sandberg, Åsa Thelander
(2000) Vilken metod är bäst - ingen eller alla? Metodtillämpning i medie- och kommunikationsvetenskap , p.198-221
Book chapterVarför kommer inte mina intervjupersoner i tid?
Helena Sandberg
(2000) Vilken metod är bäst - ingen eller alla? Metodtillämpning i medie- och kommunikationsvetenslap , p.174-197
Book chapterMiljöhot och medborgaroro: en rapport från Hallandsås hösten 1997
Helena Sandberg, Åsa Thelander
(1998) Meddelande 175:1
ReportMöten på fältet. Kvalitativ metod i teori och praktik
Charlotte Simonsson, Malin Hjorth, Helena Sandberg, Åsa Thelander
(1998) Working Paper
ReportMöten på fältet. Kvalitativ metod i teori och praktik
Charlotte Simonsson, Malin Hjorth, Helena Sandberg, Åsa Thelander
(1998)
Working paperFrån vampyr till ängel. En studie i blodgivarrekrytering
Helena Sandberg
(1997) Forskningsrapporter i medie- och kommunikationsvetenskap
Report